Brand Story

In 2016, Brandon Holmes established Lives Over Money with the intention of raising awareness about the challenges of poverty. This influential brand and clothing line is dedicated to bringing communities together and restoring hope and enlightenment in the face of systemic disparities. With a focus on the challenges that disproportionately affect the Black community, LOM aims to promote unity and combat intergenerational struggles. Our mission is to remain present and purposeful in every moment, as we tap into our calling and learn how to give back. Through curated projects, events, and clothing, Lives Over Money seeks to make a positive impact in our communities, one idea at a time. We strive to tackle poverty's traps with creativity and innovation, inspiring a brighter future for all.