Brand Story

In 2016, Brandon Holmes established Lives Over Money with the intention of raising awareness about the challenges of poverty. This influential brand and clothing line is dedicated to bringing communities together and restoring hope and enlightenment in the face of systemic disparities. 

Mission Statement:
At LivesOverMoney, our mission is to uplift communities by creating apparel and hosting events that spark conversations, build unity, and foster genuine relationships. We are dedicated to combating poverty and systemic disparities, bringing different communities together, and inspiring meaningful change through connection, hope, and collective action.

Vision Statement:
Our vision is to create a world where communities thrive through shared experiences, relationships, and empowerment. Through our clothing and events, we seek to bridge gaps between diverse groups, fostering lasting connections while prioritizing people over profit. We strive to leave every community stronger, united, and better equipped to overcome intergenerational struggles for a hopeful future.